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The Rise of Real Estate Infomercials
from: Richard RomandoFrom the very beginning of the industry, real estate
infomercials have been very successful. There's something about
the idea of making money in real estate that appeals to a lot of
people.
In fact, most of the real estate infomercials that have appeared
through the years have been scams for several reasons. First the
information that they purported to have, the secrets that only
they knew but would sell to you for some small or not so small
sum of money, were fairly common knowledge easily gleaned at a
local library or available for free from the government. Second,
the "testimonials" from other, satisfied clients of the "plan"
turned out to have been paid actors reading from a script and
playing a role designed by the infomercial producers. And
finally, some of them are using every advertising trick in the
book to cover up the fact that they are outright lying.
The most famous example of real estate infomercials that turned
out to be total frauds was a very successful program, that, to
this day, many viewers remember seeing. It stars a small,
Vietnamese immigrant named Tom Vu who pitches his real estate
magical formula from his mansion, his yacht or one of his many
expensive cars while surrounded constantly with bikini clad
swimsuit models. What was Tom Vu selling? A seminar where he
would reveal how he, a dirt poor immigrant, made a fortune in
real estate and how you could copy his formula and get wealthy
yourself by buying the information. What was he really selling?
Tom Vu sold the bodies of those gorgeous swimsuit models. Most
people sat transfixed, watching this opulent display of wealth
and flesh, hearing very little of what was actually being said
and instantly got hooked. Before they knew it they were calling
and signing up for old Tom's seminar not because they were so
taken with him and what he was saying, but because somehow he
made them believe that they could be surrounded with beautiful
women, just like Tom. If that little, funny looking guy could do
it, then so can I! Somehow, this worked. Tom has had some legal
problems over this venture and the only secret he had to sell
was the secret of making infomercials that mesmerized an
audience into calling and spending some money without ever
really knowing why. This was early on in the growth of the
industry when there was little accountability, but even so, Tom
Vu was the model for almost all of the real estate infomercials
that followed through the years.
Nowadays, real estate infomercials have learned how to use some
of the fantastically successful Tom Vu techniques and avoid the
legal problems. They do deliver a product - a book, a guide, a
history of profitable real estate transactions that could be
followed and could be profitable. You've all seen the young,
good looking guy talking about the fortune he has made buying
houses for no money down, fixing them up and then selling them
for a profit. Have you noticed he's sitting poolside in Hawaii
talking with one of his clients, a beautiful woman in a skimpy
bathing suit? Tom Vu technique. Or the guy telling you how he's
bought nothing but foreclosures and turned them over quickly for
a healthy profit? He'll sell you a detailed guide of how he does
what he does and a list of where to find foreclosures that you
can get for free from the government just by making a few toll
free phone calls. Is it worth it? You decide.
About the author:
aInfomercials Info
provides detailed information on exercise, weight loss, real
estate, and make up infomercials and direct response (DRTV).
Infomercials Info is affiliated with
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